Mecklenburg County Park and Recreation
I created a small marketing campaign concept for the Park and Recreation sub-brand. To bring in new customers and create more foot traffic for the brand. The campaign Splash, Play, and Discover showcases a brand redesign and highlights key facilities and parks within the county.
Logo
Mecklenburg County Park and Recreation current logo has issues with scalability and credibility within their current logo. The current logo, icons, and ranger badge do not represent Mecklenburg County.
The Park and Recreation sub brand needs to feel authentic, warm, engaging, and easily recognizable for previous and new customers.
Current
Concept
I noticed the green thread throughout their branding. I wanted to incorporate it and loop it on the icon to symbolize the connection between nature and the city.
Loop
The thread is interchangeable within the brand’s colors as well as adaptable to be morphed and manipulated in a tasteful design.
Variations
Marketing Campaign
